Luxury brands gladly ply A-list celebrities with their finest products. But when it comes to everyone’s favorite fist pumper, brands are taking product placement to a whole new (low) level by gifting their competitors’ products!

Great article from The New York Observer.

I was OK with Anthony Bourdain’s Bing TV commercial because it was just a commercial. But when I saw this product placement in his Istanbul show, it was a bit too much! Well, at least we know who’s paying for his travel expenses!